After learning about the medicinal and nutritional benefits of fruit and vegetable juice, she developed an almost evangelical desire to share what she had learned with as many people as possible. She had also just become vegan, and was finding it hard to find anywhere to eat in Toronto. She had returned to Toronto intending to go to university. Instead, student loan in hand, she bought two industrial juicers and hit the road. She set up a booth and juiced wherever she could: Lollapalooza, Edgefest, Kumbaya Aids Benefit, Caribana, and at various health lectures.
WELCOME
Fresh started out as a travelling juice bar called Juice for Life in 1990. It all began when Ruth Tal, after returning from 7 years of travelling and working around the world, tried her first fresh carrot juice.
She soon opened her first semi-permanent location on the patio at the famed Bamboo Club on Queen West. Soon after that she moved into a permanent spot in the Queen St. Market, right across from the City TV/Muchmusic Headquarters. Space was very limited at this location: there was no proper kitchen, and no tables, only stools at a counter. While she did start serving food as well as juice, there really wasn’t enough room to set up a fully equipped kitchen or to do everything she dreamed of.
RESTAURANT MENU
Try real, tasty and healthy food in our restaurant.
OUR TEAM
Our team that will surprise anyone with their dishes.
lso designed by the Giannone team, this location is geared for intense power lunch rushes for office people and busy dinners for the many customers living in lofts in the neighbourhood.
RESTAURANT CEO
Amanda Frisman
CHEF
Jason Oldman
BARTENDER
Olsi Helvingston
WAITER
Julia Ghui
JOIN UOR TEAM
Are you cool and you have some interesting ideas?
She had also just become vegan, and was finding it hard to find anywhere to eat in Toronto. She had returned to Toronto intending to go to university. Instead, student loan in hand, she bought two industrial juicers and hit the road.
